# Craft Published January 1, 2026 · Updated August 10, 2026 Native document editor Category: Productivity · Free · Replaces Ulysses ($39.99/year) · [Official website](https://www.craft.do/) ## Install with Homebrew `brew install --cask craft` ## Quick take Craft remains one of the best-looking native docs apps on Mac in August 2026. Limits are honest, and Plus, Family, and Team map to clear prices. It will not replace Notion for heavy databases, and its AI credits will not replace a separate chat tool. Choose it when you want docs people enjoy opening and sharing. Best for: Writers and consultants, Apple-only personal knowledge bases, Small family/team doc sharing ## What is Craft? Craft is a native Apple-first notes and documents app for iPhone, iPad, and Mac with a web option. It focuses on block-based writing, quick cross-device sync, and shareable docs. Think of it between Apple Notes simplicity and Notion database complexity. Typography, cards, and pages give structure without forcing a spreadsheet mindset. As of August 2026 Craft is active from Craft Docs with Free, Plus, Family, and Team plans. Help docs list Plus at $10 per month or $96 per year, Family at $18 per month or $180 per year for up to 5 members, and Team at $60 per month or $600 per year for up to 10 members. Free stays usable with a 1,500 block limit, 1 GB storage, 7 day version history, and a small AI credit bundle around 15 credits. Plus lifts the doc ceiling within plan space rules, moves history to about 30 days, and raises storage and AI credits to about 50 per month with Core, Fast, and Max model tiers. Education deals and Setapp access remain for some users. Competition is crowded. Apple Notes with Apple Intelligence, Notion with Agents on higher tiers, Obsidian, Bear, and Roam-style tools all push in. Craft still bets on native feel, strong exports, and focused writing rather than becoming a full work OS. On Apple Silicon and macOS Tahoe 26.x the Mac app is a primary surface. Get it from craft.do, the Mac App Store, or Setapp. If you need relational databases and large wikis, Notion leads. If you want polished personal docs that feel at home on Apple hardware, Craft holds up. For daily work, capture quickly, review weekly, and archive on purpose. On Mac use keyboard navigation with a few templates so new pages start with shape. For teams agree on space names and how long share links live, the way engineering teams agree on branch names. After a macOS upgrade like Tahoe 26.x, check notification permissions, sync health, and any helpers. Apple Silicon handles big doc trees well, but caches and heavy media still deserve cleanup. Before a migration, export a sample and open it in the target app before moving everything. The Free plan is honest about limits. 1,500 blocks and 1 GB go far for light notes and a few client one-pagers, then stop you mid import if you dump a large Markdown vault. Plus at $96 per year is the common individual step because annual pricing undercuts $10 per month and unlocks longer history plus higher AI credits. Family and Team are fixed-price bundles with member caps, not open-ended per-seat scaling, so count people before you commit. A practical Mac setup looks like this: install from one channel, sign in, create a personal space and an archive space, then add a capture hotkey to a daily notes page. Import a sample of real work before you commit a whole library so you see how blocks, media, and history behave on your plan. If Free feels tight in week one, Plus is the honest next step rather than splitting notes across three apps. ## Features - **Block-based documents.** Write with blocks for paragraphs, headings, lists, images, and embeds. Blocks nest into pages and cards, so long form stays structured while Mac keyboard flow stays quick. - **Native Apple platforms + web.** Mac, iPhone, and iPad share design language with offline-ready editing and cloud sync. Web fills the gap on other platforms. Apple Silicon performance is where many reviews notice the gap over Electron apps. - **Spaces and sharing.** Keep work in spaces and share by link with clean web output. Plus and above add branding and broader collaboration control that fits client handouts. - **AI assistant (Core / Fast / Max).** Craft's assistant drafts, rewrites, and summarizes inside the page. Free includes a small monthly pool. Plus raises the cap and unlocks broader model tiers. Plan for credits as a metered boost, not an open chat. - **Tasks, calendars, and daily notes workflows.** Beyond prose you get lightweight task flows with calendar ties and daily notes, enough for a simple life OS without Notion-level databases. - **Version history.** Free holds about 7 days of versions. Plus stretches that to about 30 days, which matters when a collaborator overwrites a section. - **API & MCP-oriented access (plan-gated).** Craft notes API and integration surfaces with rate guidance in pricing materials. Check official docs for current limits before you build anything production facing. - **Exports and presentation-quality output.** Exports aim for polished PDFs and web pages. Teachers, consultants, and designers often pick Craft because the share stays readable outside the app. ## How to Install Craft on Mac Craft is available from craft.do, the Mac App Store, and sometimes Setapp. Create a Craft account to sync; local-only forever mode is not the product's primary design. 1. **Download the Mac app.** Get Craft from https://www.craft.do/download or the Mac App Store. Open the app and sign in or register. 2. **Choose a plan intentionally.** Start on Free to test the 1,500-block limit. Upgrade to Plus ($10/mo or $96/yr) when limits block daily writing. 3. **Connect iOS devices.** Install iPhone/iPad apps with the same account for continuity. Enable notifications only if you rely on shares and comments. ## Pros - Native-feeling Apple apps with strong writing UX - Clear freemium path; Free is real for light use - Plus pricing is straightforward at $10/mo or $96/yr - Share links and exports look client-ready - AI assistant integrated without turning the app into a chatbot shell - Family and Team bundles for small groups ## Cons - 1,500-block Free limit arrives quickly for daily writers - AI credits are modest versus unlimited-chat AI tools - Weaker than Notion for relational databases and large org knowledge bases - Subscription fatigue if you already pay for Notes + Notion + iCloud storage ## Analysis: Craft's position in 2026 knowledge tools In 2026 notes split into work OS tools like Notion and focused writing tools like Craft, Bear, and Ulysses. Craft leans to writing with just enough tasks, AI, and team spaces to stay viable for freelancers and small teams. Pricing is a clear Plus, Family, and Team ladder. AI is metered, which keeps vendor costs predictable and nudges you to use generation where it helps most. For Mac users on Apple laptops, native speed and offline edits still stand out against browser-only options. The practical decision is often Free versus Plus. Free is fine for a personal notebook with light media. The 1,500 block ceiling and 7 day history start to hurt as soon as you import research or keep client work for more than a week. Plus at $96 per year is the plan most daily writers settle on because it unlocks longer history, higher AI credits, and higher storage without jumping to Team. Family at $180 per year for five people can be cheaper than five separate Plus seats when a household or studio shares spaces. Craft will not replace Notion if your work is relational databases, complex multiplayer ops, or large org wikis. It also will not replace a dedicated chat app if you burn through AI credits rewriting long docs on Max. Where it wins is narrative docs people enjoy opening: proposals, specs, class notes, and clean share links that do not look like database rows. Pricing specifics worth memorizing from the August 2026 help center: Free caps at 1,500 blocks with 1 GB storage, about 25 MB media uploads, 7-day history, and roughly 15 AI credits. Plus is $10 monthly or $96 yearly with higher storage (help docs cite 1TB-class space storage), 30-day history, about 50 AI credits monthly, and advanced sharing. Family is $18 monthly or $180 yearly for up to 5 members. Team is $60 monthly or $600 yearly for up to 10. Larger organizations talk to sales. Education and Setapp routes still exist for some buyers. Regional storefronts can show local currency, so re-check the plans page for your region before you budget. On the Mac, Craft is a first-class surface rather than a thin Electron shell. Offline edits sync when the network returns, which is why consultants still open it on planes. Keyboard navigation and templates keep new pages from starting as blank intimidation. The share link is the product's quiet strength: clients open a clean web page without installing Craft. That is different from dumping them into a dense multiplayer wiki. Limits to respect: AI credits are a boost, not an unlimited chat budget. Free's block ceiling is easy to hit with a bulk import. Team tops out at 10 members on the published ladder, so a growing studio should plan the next step before they are mid-project. Export Markdown or PDF on a schedule if long-term portability matters to you. Proprietary notes are convenient until the day you need to leave. ## FAQ ### How much does Craft cost in 2026? Free to start (1,500 blocks). Plus is $10/month or $96/year. Family is $18/month or $180/year (up to 5 people). Team is $60/month or $600/year (up to 10). Confirm on craft.do/pricing or the help center for your currency. ### Is Craft free forever? Yes for light use within Free limits. Heavy media, long history, and unlimited blocks require Plus or higher. ### Does Craft work offline on Mac? The native Mac app supports offline editing with later sync. As with any cloud notes app, do not power-wash a device mid-sync. ### How does Craft AI work? An in-doc assistant uses monthly credits; Plus includes more credits and access to higher assistant model tiers (Core/Fast/Max). It is not a full multi-file coding agent. ### Craft vs Notion for Mac? Choose Craft for beautiful native writing and shares; choose Notion for databases, enterprise knowledge bases, and deeper multiplayer ops. ### Is there a Family plan? Yes. Family covers multiple Plus-class members under one subscription with shared spaces, priced at $18/month or $180/year per current help docs. ### Apple Silicon and macOS Tahoe support? Yes. Craft's Mac app targets modern macOS on Apple Silicon as a primary platform. Keep the app updated via App Store or vendor updates. ### What happens when Free hits 1,500 blocks? You need to delete content or upgrade to Plus. Imports are the usual way people hit the wall, so check block usage before a bulk transfer. ### Is Setapp a valid install path? Yes for some users. Setapp access remains an option alongside craft.do and the Mac App Store. Pick one channel and stick to it across devices. ### How many AI credits do Free and Plus include? Help docs describe Free with a small monthly pool around 15 credits and Plus with about 50 per month, with Core, Fast, and Max model tiers on paid plans. Treat these as approximate metered boosts and confirm current numbers on the plans page, because vendors adjust credit pools. ### Can Craft replace Notion for a small team? For narrative docs, client shares, and light tasks, often yes. For relational databases, large multiplayer ops, and enterprise knowledge bases, Notion still leads. Many teams keep Craft for writing and Notion or Linear for structured work. ### What is the difference between Family and Team? Family sits at $18 monthly ($180 yearly) and covers five people with shared spaces and Plus-class benefits. Team sits at $60 monthly ($600 yearly) and covers ten people with a larger shared-space allotment. Pick based on headcount and whether you need the larger Team space allotment. ## Sources - [Craft pricing page](https://www.craft.do/pricing) - [Craft plans and pricing (Help Center)](https://support.craft.do/en/account-and-subscription/subscription-plans/plans-and-pricing) - [Craft subscription plans overview](https://support.craft.do/en/account-and-subscription/subscription-plans) - [Craft on the Mac App Store](https://apps.apple.com/us/app/craft-notes-documents-ai/id1487937127) - [Craft official site](https://www.craft.do/) - [TechRepublic Craft review (pricing table context)](https://www.techrepublic.com/article/craft-review/) ## Related - [Raycast](https://bundl.run/apps/raycast) - [Notion](https://bundl.run/apps/notion) - [Obsidian](https://bundl.run/apps/obsidian) - [Loom](https://bundl.run/apps/loom) - [Linear](https://bundl.run/apps/linear-linear) - [Grammarly](https://bundl.run/apps/grammarly-desktop) - [Craft vs Notion](https://bundl.run/compare/craft-vs-notion) - [Craft vs Bear](https://bundl.run/compare/bear-vs-craft) - [Craft vs Obsidian](https://bundl.run/compare/craft-vs-obsidian) - [Free alternative to Ulysses](https://bundl.run/https:/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Organization", "@id": "https://bundl.run/#organization", "name": "Bundl.run", "url": "https://bundl.run", "logo": { "@type": "ImageObject", "url": "https://bundl.run/og-image.png", "width": 1200, "height": 630 }, "description": "The Ninite for Mac. 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