# Loom

Published January 1, 2026 · Updated August 10, 2026

Record quick videos to share with your team

Category: Productivity · Free · [Official website](https://loom.com)

## Install with Homebrew

`brew install --cask loom`

## Quick take

Loom remains the default async video layer for software and ops teams in August 2026, especially inside Atlassian shops. Free Starter is enough to evaluate; budget Business or Business + AI once 5-minute clips and 25-video caps start shaping behaviour.

Best for: Product and engineering async updates, Customer education & support, Sales engineers demoing workflows

## What is Loom?

Loom is an async video messaging platform for recording camera, screen or both, then sharing a link instead of scheduling another meeting. Acquired by Atlassian, it is tightly integrating with Jira, Confluence and the broader Atlassian admin surface while still offering standalone loom.com sign-up. On Mac, the desktop app and Chrome extension remain the primary capture surfaces for product managers, support teams, educators and sales engineers.

As of August 2026 Loom’s public pricing is: free Starter (25 videos per person, 5-minute screen recordings, up to 720p, transcriptions, reactions, up to 50 workspace members on free), Business at $18 per user/month (unlimited videos/length, 4K, basic editing, branding controls), Business + AI at $24 per user/month (auto titles/summaries/chapters/tasks, filler-word and silence removal, meeting notes/recap automations) and Enterprise (custom) with SSO, SCIM and advanced admin. Annual billing can save about 17%. AI features send transcript text to subprocessors (including OpenAI per Loom’s disclosures) rather than full video files. Competitors such as Screen Studio, CleanShot X + cloud, Tella and native macOS screen capture cover lighter needs without SaaS seats.

## Features

- **One-click screen + cam recording.** Capture display, windows, camera bubble, system audio and microphone with virtual backgrounds and noise suppression. Business tiers unlock 4K and unlimited length.
- **Instant share links & engagement.** Each recording gets a link with view tracking, emoji reactions, comments and CTAs, built for async stand-ups and stakeholder updates without calendar ping-pong.
- **Transcriptions & captions.** Automatic transcriptions in 50+ languages with closed captions improve accessibility and make videos searchable inside the workspace.
- **Loom AI (Business + AI).** Auto titles, summaries, chapters, tasks, filler-word/silence removal, edit-by-transcript and newer auto meeting notes/recap emails. Designed to reduce re-recording and packaging time.
- **Atlassian & productivity integrations.** Deep links with Slack, Jira, Confluence, GitHub and more. Atlassian.com purchases gain admin-hub, Guard SSO/SCIM alignment and in-product recording entry points as integration continues.
- **Team libraries & admin controls.** Shared libraries, spaces, engagement analytics, passworded videos and Enterprise SSO/SCIM/retention policies for regulated orgs.

## How to Install Loom on Mac

Create a Loom account, download the macOS desktop app from loom.com and install the browser extension if you record from Chrome/Edge. Grant Screen Recording and Microphone permissions in System Settings → Privacy & Security.

1. **Install via Homebrew.** Run `brew install --cask loom`. This installs the Loom desktop app to your Applications folder.
2. **Sign In or Create Account.** Open Loom and sign in with Google, Slack SSO or email. Loom requires an account for cloud storage and sharing, there's no offline-only mode.
3. **Grant Permissions.** Loom needs screen recording permission (System Settings > Privacy & Security > Screen Recording), camera permission and microphone permission. Grant all three for full functionality.
4. **Set Recording Preferences.** Configure default recording mode (screen + camera, screen only, camera only), video quality and keyboard shortcuts. The default shortcut for starting a recording is configurable in Preferences.

## Pros

- Fastest path from recording to shareable async update
- Generous free Starter for light personal use
- Strong transcription and viewer engagement tools
- Business + AI removes busywork (titles, chapters, filler words)
- Atlassian ecosystem integration for software teams
- Cross-platform: Mac, Windows, iOS, Android, browser

## Cons

- Free tier 25-video and 5-minute caps push power users to paid seats quickly
- Per-seat Business/AI pricing adds up on large teams
- Cloud-first: sensitive orgs may reject SaaS video hosting
- AI features depend on third-party transcript processing
- Not a full video editor versus Screen Studio/Descript
- Atlassian migration emails and plan changes have confused legacy users

## Deep dive: Async Video and the Future of Team Communication

How Loom's async model changes the way distributed teams communicate. On modern Apple Silicon Macs running current macOS releases including Tahoe 26.x where the vendor supports it, prefer official downloads or App Store builds, re-confirm microphone, files and network permissions after major OS upgrades and keep a backup of project templates or configuration exports before experimenting with beta channels. Vendor release notes and community forums remain the quickest verification path when a new macOS point release ships. For Apple Silicon Macs on Tahoe 26.x, use the official download, re-check app permissions after updating and back up your configs before testing beta builds. Release notes and forums are the fastest way to confirm compatibility. On current macOS with Apple Silicon, prefer the vendor's build, verify microphone, file and network access after an OS upgrade and keep a backup handy before trying betas. Check the release notes first. If you are on Apple Silicon with Tahoe 26.x, stick to the vendor's official build, check permissions again after the upgrade and keep a backup before trying any beta.

## FAQ

### Is Loom free?

Yes, Starter is free with 25 videos per person, 5-minute screen recording limit and 720p. Heavier use needs Business or Business + AI.

### How much is Loom Business in 2026?

Business is $18 per user/month and Business + AI is $24 per user/month on loom.com (annual billing can reduce effective rates by up to ~17%). Enterprise is custom.

### Who owns Loom?

Atlassian. Purchasing via Atlassian.com vs loom.com can differ temporarily for admin, SSO and billing tiers during platform integration.

### Does Loom work on Mac?

Yes. Desktop app and browser extension support macOS; mobile apps cover on-the-go viewing and recording.

### What does Loom AI include?

On Business + AI: auto titles, summaries, chapters, tasks, filler/silence removal, advanced editing helpers and auto meeting notes/recaps. Transcript text may be processed by AI subprocessors.

### Loom vs Screen Studio?

Screen Studio wins cinematic single-presenter product demos. Loom wins team libraries, comments and Atlassian workflows.

### Can I try paid plans?

Yes. Loom offers a 14-day Business + AI trial; Enterprise trials go through sales.

### Are free videos deleted?

Stay within the 25-video Starter cap or upgrade; manage archives in library settings. Always keep local exports of critical training content.

## Sources

- [Loom Pricing](https://www.loom.com/pricing)
- [Atlassian Loom Pricing](https://www.atlassian.com/software/loom/pricing)
- [Available Loom plans – Atlassian Support](https://support.atlassian.com/loom/docs/available-loom-plans/)
- [Loom customer integration pricing notes](https://support.atlassian.com/loom/docs/loom-customer-integration-with-atlassian-pricing-billing-and-role-changes/)
- [Loom Pricing Explained 2026](https://www.empyra.com/loom-pricing)
- [Supademo: Loom pricing post-Atlassian](https://supademo.com/blog/loom-pricing)

## Related

- [Raycast](https://bundl.run/apps/raycast)
- [Notion](https://bundl.run/apps/notion)
- [Obsidian](https://bundl.run/apps/obsidian)
- [Linear](https://bundl.run/apps/linear-linear)
- [Grammarly](https://bundl.run/apps/grammarly-desktop)
- [Todoist](https://bundl.run/apps/todoist)
- [Loom vs OBS Studio](https://bundl.run/compare/obs-vs-loom)

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