TL;DR
Bear vs Craft: For most users in 2026, Craft is the better choice because it's free. However, Bear remains a solid option for users who prefer its unique features.
Which is better: Bear or Craft?
For most users in 2026, Craft is the better choice because it's free. However, Bear remains a solid option for users who prefer its unique features.
Bear vs Craft
Which is the better notes for Mac in 2026?
We compared Bear and Craft across 5 key factors including price, open-source status, and community adoption. For most users in 2026, Craft is the better choice because it's free. Read our full breakdown below.
Bear
Beautiful and flexible Markdown writing app for notes and long-form writing on Mac.
Craft
Native document editor
Our Verdict
For most users in 2026, Craft is the better choice because it's free. However, Bear remains a solid option for users who prefer its unique features.
Feature Comparison
| Feature | Bear | Craft |
|---|---|---|
| Price | Paid | Free |
| Open Source | No | No |
| Monthly Installs | N/A | N/A |
| GitHub Stars | N/A | N/A |
| Category | Productivity | Productivity |
Quick Install
brew install --cask bearbrew install --cask craftLearn More
In-Depth Overview
What is Bear?
Bear is a beautiful, powerfully simple Markdown note-taking app designed exclusively for Apple users. Developed by Shiny Frog, it focuses on capturing, writing, and organizing your thoughts through pure Markdown syntax. The app features an elegant three-pane interface with a tag-based organizational system that feels intuitive and frictionless. Bear Pro unlocks essential features like iCloud synchronization across all devices, note encryption for sensitive content, and advanced export options to PDF, HTML, DOCX, and JPG formats. With over two dozen customizable themes and a focus on distraction-free writing, Bear has become the go-to choice for writers, journalists, developers, and anyone who values the simplicity of plain text with just enough polish. As of 2026, Bear remains actively developed and maintains its commitment to the Apple ecosystem with no plans for cross-platform support.
What is Craft?
Craft is a modern document editor and productivity app that reimagines how we create and share documents in the digital age. Built with a block-based architecture similar to Notion but with a focus on visual polish, Craft allows users to create stunning documents with cards, media embedding, and sophisticated styling options. It won Apple's prestigious Mac App of the Year award and has been recognized by the Webby Awards and German Design Award for its exceptional user experience. Craft's free tier provides 1,500 blocks for users to explore the platform, while Craft Plus removes all limits and adds 30-day version history and AI assistant capabilities. Available across iPhone, iPad, Mac, and web, Craft excels at creating documents that are meant to be shared and viewed, making it ideal for teams, creative professionals, and anyone who values visual presentation alongside powerful organizational features.
Detailed Feature Comparison
Writing Experience
CriticalBear offers a pure Markdown writing experience with live preview, customizable themes, and a distraction-free focus mode. The tag-based organization (#tags) is intuitive for writers, and the syntax highlighting for code blocks makes it popular among developers. Writing feels immediate and responsive with no formatting friction.
Craft uses a block-based editor where each paragraph, image, or table is a distinct block. While powerful for layout, this can feel less fluid than pure Markdown for continuous writing. The slash commands (/command) provide quick access to formatting, but writers may find the block structure interrupts flow compared to Bear's seamless text experience.
Verdict: Bear wins for pure writing flow; Craft wins for document structure flexibility. Winner: bear for writers, craft for document creators.
Organization & Navigation
HighBear's tag-based system allows nested tags (e.g., #work/project/client) creating an automatic hierarchy without rigid folder structures. The sidebar provides instant filtering, and the powerful search includes OCR for text inside images and PDFs. The linking between notes is simple and effective.
Craft organizes content into Spaces, documents, and nested pages with a breadcrumb navigation system. The card-based structure allows for visual organization, and starred documents provide quick access. However, the folder-like structure can feel more rigid than Bear's fluid tagging system.
Verdict: Bear's tag system is more flexible and writer-friendly, while Craft's folder structure works better for project-based work.
Export & Portability
HighBear Pro supports exporting to PDF, HTML, DOCX, JPG, and Markdown. The Markdown export preserves your content in a universal, future-proof format. Custom CSS for PDF export allows professional document styling. This makes Bear ideal for writers who need to submit work to publishers or maintain long-term archives.
Craft offers export to PDF, Markdown, Text, and Print options. The visual styling carries through to PDF exports beautifully, but Markdown export loses some of the visual formatting that makes Craft documents distinctive. The focus is more on sharing live documents than exporting to other formats.
Verdict: Bear offers superior format flexibility and Markdown fidelity; Craft prioritizes visual export quality.
Collaboration
MediumBear is designed as a personal writing tool with no native collaboration features. While you can share exported documents, there is no real-time collaboration, commenting, or shared workspaces. This is intentional—Bear focuses on individual writing workflows.
Craft excels at collaboration with shared Spaces, real-time editing, comments, and mentions. The Family and Team plans enable multiple users to work within shared environments. Documents can be shared via links with customizable permissions, making it ideal for team documentation and client collaboration.
Verdict: Craft is the clear winner for any collaborative workflow; Bear has no meaningful collaboration features.
AI Integration
MediumBear does not include any AI features as of 2026. The philosophy remains focused on human writing without algorithmic assistance. Users wanting AI capabilities need to copy text to external services like ChatGPT or Claude.
Craft Plus includes an AI assistant that can help write, edit, summarize, and translate content directly within documents. The AI can generate content based on prompts, improve writing clarity, and provide creative suggestions. This integration is seamless and designed for document workflows.
Verdict: Craft offers significant AI advantages; Bear users must rely on external tools.
Visual Design & Themes
MediumBear Pro includes over two dozen beautiful themes ranging from minimalist to cozy, with options for light and dark modes. The typography is excellent, and the app icon can be customized. However, the focus remains on text presentation rather than document layout.
Craft's visual design is award-winning, featuring a unique card-based aesthetic with subtle shadows, beautiful typography, and sophisticated layout options. Documents look like polished publications. The block system enables side-by-side layouts, image grids, and styled callouts that Bear cannot match.
Verdict: Craft is the clear winner for visual document presentation; Bear offers elegant writing environments.
Cross-Platform Availability
MediumBear is exclusively available on Apple platforms: macOS, iOS, and iPadOS. There is no Windows, Android, or web version. This is a deliberate choice that ensures optimal performance within the Apple ecosystem but locks out non-Apple users entirely.
Craft supports macOS, iOS, iPadOS, and includes a functional web app for browser access. While still Apple-focused, the web version enables access from Windows and other platforms, making it more accessible for mixed-device environments and team collaboration.
Verdict: Craft offers broader platform support with its web app; Bear remains Apple-exclusive.
Performance & Reliability
HighBear is lightweight, fast, and reliable with near-instant launch times and smooth scrolling even with thousands of notes. The iCloud sync is dependable and conflicts are rare. The app has a long track record of stability and continues to receive regular updates in 2026.
Craft is well-optimized and generally responsive, though loading large documents with many blocks or embedded media can introduce slight delays. The sync is reliable across devices. As a newer app, it has matured significantly but occasionally introduces bugs with major feature updates.
Verdict: Bear offers slightly better performance consistency; both are reliable for daily use.
Bear vs Craft Feature Matrix
| Feature | Bear | Craft | Winner |
|---|---|---|---|
| Writing Experience | Excellent | Very Good | Tie |
| Organization & Navigation | Excellent | Very Good | Tie |
| Export & Portability | Excellent | Good | Tie |
| Collaboration | Poor | Excellent | Tie |
| AI Integration | None | Very Good | Tie |
| Visual Design & Themes | Very Good | Excellent | Tie |
| Cross-Platform Availability | Limited | Good | Tie |
| Performance & Reliability | Excellent | Very Good | Tie |
Who Should Choose Which?
1Daily Journaling and Personal Writing
The distraction-free environment, affordable pricing, and instant sync make Bear ideal for daily writing habits. The tag system works well for journaling across topics without rigid organization.
2Team Documentation and Knowledge Base
Craft's collaborative Spaces, commenting, and shared editing make it the obvious choice for any team environment. The visual presentation also helps with team engagement.
3Blogging and Content Publishing
The Markdown-first approach, excellent export options, and writing-focused interface make Bear superior for bloggers. Content can be easily exported to any publishing platform.
4Client Presentations and Proposals
Craft's beautiful card-based documents create professional impressions that plain Markdown cannot match. The shareable links with custom permissions are perfect for client work.
5Academic Research and Note-Taking
The OCR search for PDFs and images, combined with flexible tagging and excellent export to academic formats, makes Bear well-suited for research workflows.
6Project Management and Planning
Craft's block structure accommodates tables, embedded content, and visual layouts better than Bear's text-focused approach. The AI assistant helps with planning and summarization.
Migration Guide
From_bear → Craft
Export your Bear notes to Markdown format (Pro feature) or plain text. In Craft, create a new Space and import the Markdown files. Note that Bear's tags will not transfer as Craft uses folder-based organization—you'll need to manually organize into documents and Spaces. Custom themes and styling from Bear will not transfer; Craft has its own visual system. Consider starting fresh with new documents in Craft rather than bulk importing, as the block structure works best with content created natively.
From_craft → Bear
Export your Craft documents to Markdown format. In Bear, import the Markdown files and apply relevant tags to recreate your organization structure. Be aware that Craft's visual formatting, embedded media layouts, and tables will be simplified or lost in the conversion to Markdown. The block structure will flatten into standard text with headers. Review and reformat documents after import, particularly any documents with complex layouts or embedded content. Consider using Bear's tag hierarchy to recreate Craft's folder structure.
Final Verdict
tie
Winner
Runner-up
Bear and Craft are both exceptional at what they do, but they serve fundamentally different purposes. Bear is the undisputed champion for pure writing—its Markdown-first approach, affordable pricing, and distraction-free environment make it the ideal tool for writers, journalists, and anyone who values words over presentation. It has remained consistently excellent through 2026 with regular updates from Shiny Frog. Craft, meanwhile, excels at document creation and collaboration—its award-winning design, AI integration, and block-based flexibility make it superior for teams, visual communicators, and modern productivity workflows. Rather than declaring one winner, the verdict is this: choose Bear if writing is your primary activity and you want the most portable, affordable, and focused tool available. Choose Craft if you create documents meant to be shared, need AI assistance, or work collaboratively. Many users will find value in using both—Bear for personal writing and Craft for collaborative work—creating a powerful dual-app workflow within the Apple ecosystem.
Bottom Line: Choose Bear for pure writing, journaling, and content creation at an unbeatable price. Choose Craft for collaborative documents, visual presentations, and AI-assisted workflows. Both are excellent—invest in the one that matches how you actually work.
Frequently Asked Questions
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Related Technologies & Concepts
Related Topics
Apple-First Productivity Apps
Applications designed exclusively or primarily for macOS, iOS, and iPadOS ecosystems.
Markdown Writing Tools
Apps that use Markdown as their primary format for writing and organization.
AI-Assisted Writing
Document and note apps that integrate artificial intelligence for content creation and editing.
Team Collaboration Tools
Applications designed for shared workspaces, real-time editing, and team documentation.
Sources & References
Fact-CheckedLast verified: May 8, 2026
Key Verified Facts
- Bear Pro costs $2.99 per month or $29.99 per year as of 2026.[cite-bear-pricing]
- Bear Pro includes iCloud sync, encryption, OCR search, and advanced exports.[cite-bear-features]
- Craft won Apple's Mac App of the Year award.[cite-craft-awards]
- Craft's free plan includes 1,500 blocks across all documents.[cite-craft-pricing]
- Bear is developed by Shiny Frog and available exclusively on Apple platforms.[cite-bear-official]
- 1Bear Pro Pricing and Features - Official FAQ
Accessed May 8, 2026
- 2Bear - Markdown Notes Official Website
Accessed May 8, 2026
- 3Bear App Store Page
Accessed May 8, 2026
- 4Craft Pricing Plans
Accessed May 8, 2026
- 5Craft - Productivity App for Notes, Tasks, and Docs
Accessed May 8, 2026
- 6Craft Awards and Recognition
Accessed May 8, 2026
- 7Craft Features and AI Assistant
Accessed May 8, 2026
Research queries: Bear app pricing 2026 features Pro subscription; Craft document editor pricing plans 2026; Bear vs Craft comparison note-taking apps Mac