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Loom
Record quick videos to share with your team
ProductivityFree
Loom — Official Website
Quick Take: Loom
4.6
Loom stands out as an exceptional tool for asynchronous workplace communication, significantly boosting efficiency by reducing reliance on live meetings and extensive text. Its ease of use, instant sharing capabilities, and multi-platform availability make it highly accessible. With robust AI features and seamless integrations, Loom is a powerful solution for modern teams, though its free plan limitations and lack of Linux support might be drawbacks for some.
Best For
- •Teams needing to reduce live meeting frequency and improve asynchronous communication.
- •Sales, marketing, support, and product teams requiring quick, visual explanations.
- •Organizations leveraging Atlassian products and Google Workspace for integrated workflows.
Install with Homebrew
brew install --cask loomWhat is Loom?
Loom is a leading video messaging tool designed for asynchronous workplace communication, enabling users to effortlessly record their screen, camera, and microphone simultaneously. These instantly shareable videos facilitate efficient message delivery, significantly reducing the necessity for live meetings and extensive text-based exchanges. It's accessible across various platforms, including a Chrome extension, dedicated desktop applications, and mobile apps, streamlining collaboration and information sharing in modern work environments.
Deep Dive: Atlassian Integration and AI Evolution
Loom's strategic integration with Atlassian products and its continuous investment in artificial intelligence mark significant evolutionary steps, positioning it as a powerful tool for enterprise collaboration and intelligent content creation. These developments underscore Loom's commitment to enhancing asynchronous communication and streamlining complex workflows for modern teams.
History & Background
Since its inception, Loom has focused on simplifying video messaging. Its journey has seen a consistent drive towards user-friendly design and broad platform accessibility. The acquisition by Atlassian in 2023 further solidified its position, integrating it into a broader ecosystem of enterprise tools. This move has allowed Loom to accelerate its roadmap, particularly concerning deeper integrations and advanced features, transforming it from a standalone recording tool into a comprehensive communication platform.
How It Works
Loom's architecture is built around cloud-native infrastructure, enabling instant video processing and sharing without local uploads or rendering delays. This distributed system supports its multi-platform presence, from browser extensions to desktop and mobile applications, all syncing seamlessly to a central cloud repository. The recent emphasis on AI capabilities suggests an architecture that incorporates machine learning models for real-time transcription, summarization, and content analysis, likely leveraging scalable AI services to handle diverse workloads and languages.
Ecosystem & Integrations
The integration with Atlassian products like Jira and Confluence is central to Loom's expanding ecosystem. Users can now embed Looms directly into Atlassian documents, automate task creation from video content, and enhance bug reporting with visual context. Beyond Atlassian, Loom maintains strong ties with Google Workspace, Slack, and other enterprise tools, ensuring it fits into virtually any existing digital workplace. This interconnectedness allows Loom videos to become an integral part of project management, documentation, and team communication, fostering a more visual and efficient collaborative environment.
Future Development
Loom's roadmap for 2025 and beyond indicates a strong focus on AI-powered enhancements and expanded enterprise capabilities. Key updates included AI-powered meeting notes, sophisticated editing tools, and more robust admin controls for larger organizations. The commitment to deeper Atlassian integrations, such as turning videos into bug reports or embedding them directly into wikis, highlights a strategic direction towards making video an even more actionable and integrated part of daily work. Price adjustments for existing customers, communicated for late 2025, also reflect this ongoing investment in advanced features and enterprise-grade infrastructure.
Key Features
Screen and Camera Recording
Loom allows users to capture their entire screen, a specific application window, or a custom area of their display. This is combined with a simultaneous webcam feed and crystal-clear audio recording, providing comprehensive visual and auditory context for messages and tutorials.
Instant Sharing and Cloud Storage
Upon completion, videos are automatically saved to the cloud, eliminating the need for manual uploads or lengthy rendering times. A unique, instantly shareable link is generated, allowing users to distribute their content immediately to colleagues or clients without delay.
Video Editing Tools
The platform offers a suite of basic yet powerful editing tools. Users can easily trim and stitch video clips to refine their message, add custom branding elements for a professional touch, and blur sensitive information to maintain privacy and compliance within their recordings.
Advanced AI Capabilities
Loom AI significantly enhances productivity by generating automated video summaries, structured chapters, and actionable tasks directly from video content. It also provides AI-powered transcription services and supports closed captions in over 50 languages, making content more accessible and searchable.
Interactive Collaboration Tools
Loom videos foster dynamic collaboration. Viewers can engage directly with content through time-based comments, allowing for precise feedback. Emoji reactions offer quick acknowledgements, and integrated calls to action (CTAs) can guide viewers to next steps or resources.
Robust Video Privacy Controls
Users have granular control over who can access their video content. Loom provides comprehensive security and access controls, including the option for password protection, ensuring that sensitive information remains private and only visible to authorized viewers.
Custom Backgrounds and Visual Effects
To enhance video professionalism and personalization, Loom offers features like virtual backgrounds, which can mask cluttered environments. Users can also apply various camera frames and other visual effects to make their recordings more engaging and polished.
Viewer Insights and Analytics
Understanding content engagement is crucial, and Loom delivers with detailed viewer insights. Users can track metrics such as who has watched their videos, for how long, and overall engagement patterns, helping to gauge the effectiveness of their communication.
Extensive Integrations
Loom seamlessly integrates with a wide array of popular workplace tools. This includes productivity suites like Google Workspace, communication platforms such as Slack and Gmail, and project management tools like Jira and Confluence, streamlining workflows across different applications.
Download and Upload Options
Beyond recording, Loom allows users to download their recorded videos to their local devices for offline access or archiving. Additionally, users can upload existing video files, including recordings from other platforms like Zoom and Google Meet, directly to their Loom library.
Who Should Use Loom?
1Product Manager
A Product Manager uses Loom to record detailed product walkthroughs or bug reports, capturing screen interactions and verbal explanations simultaneously. This allows development teams to quickly understand issues or new features without scheduling a live meeting, accelerating feedback loops and iteration cycles.
2Sales Professional
A Sales Professional leverages Loom to create personalized video messages for prospective clients, demonstrating product features tailored to their specific needs. This asynchronous approach allows clients to consume information at their convenience, making the sales outreach more engaging and efficient than traditional email or phone calls.
3Educator/Trainer
An Educator or Corporate Trainer records instructional videos using Loom, combining screen shares of presentations with their camera feed for a personal touch. These videos can be shared with students or employees for self-paced learning, providing clear explanations and reducing the need for repetitive live training sessions.
4Customer Support Agent
A Customer Support Agent uses Loom to create visual explanations for common technical issues or feature usage. By recording the steps on their screen, they can provide clear, concise solutions that customers can follow at their own pace, improving resolution times and reducing back-and-forth communication.
5Marketing Team Member
A Marketing Team Member utilizes Loom to present creative briefs, review design mockups, or share social media content strategies with stakeholders. The visual and verbal communication ensures everyone is on the same page, allowing for faster feedback and approval processes without the overhead of live meetings.
How to Install Loom
Loom offers versatile installation options to suit various workflows, ensuring users can record and share videos seamlessly across different devices and operating systems.
1
For Web Browsers (Chrome Extension)
Open Google Chrome and navigate to the Chrome Web Store. Search for 'Loom for Chrome' and click 'Add to Chrome'. Follow the prompts to install the extension, which will then appear as an icon in your browser toolbar, ready for instant recording.
2
For Desktop (Windows & macOS)
Visit the official Loom website and download the desktop application installer specific to your operating system (Windows or macOS). Run the installer and follow the on-screen instructions. Once installed, launch the application to log in or create an account and begin recording.
3
For Mobile Devices (iOS & Android)
On your smartphone or tablet, open the Apple App Store (for iOS) or Google Play Store (for Android). Search for 'Loom: Screen & Video Recorder' and tap 'Install'. After installation, open the app, log in, and grant necessary permissions for camera, microphone, and screen recording to start using Loom on the go.
4
Account Setup and Login
After installing any version of Loom, you will be prompted to either log in with an existing account or create a new one. You can typically sign up using your email, Google account, or other supported methods. This step connects your recordings to your cloud library.
Pro Tips
- • Ensure your operating system meets the minimum requirements (Windows 10+, macOS 12.3+) for optimal desktop app performance.
- • For the Chrome extension, verify you are using a Chromium-based browser for best compatibility, although full functionality is only guaranteed on Google Chrome itself.
- • A fast internet connection and an HD camera/screen are highly recommended for recording high-quality videos, especially for 1080p or 4K resolutions.
Configuration Tips
Optimize Recording Quality
For the best video output, especially for 1080p or 4K recordings, ensure your device meets the recommended system requirements, including 16GB RAM and an Intel 6th Gen CPU or Apple M1. Use a stable, high-speed internet connection and an external HD camera for superior visual fidelity.
Leverage AI Features Effectively
To maximize productivity, utilize Loom AI's capabilities. Enable automatic summaries and chapter generation for longer videos to help viewers quickly grasp key points. Use AI-powered transcriptions for easy content searchability and accessibility, especially with its 50+ language support.
Implement Robust Privacy Controls
Before sharing sensitive information, always review and adjust your video privacy settings. Use password protection for confidential recordings and manage access controls to ensure only authorized individuals can view your content. This is crucial for maintaining data security and compliance within your organization.
Integrate with Your Workflow
Connect Loom with your most frequently used workplace applications such as Slack, Jira, Confluence, and Google Workspace. Embedding Looms directly into these platforms streamlines communication and allows for automated actions, like turning a video into a bug report, significantly boosting efficiency.
Alternatives to Loom
While Loom excels in asynchronous video messaging, several alternatives cater to different specific needs, offering similar or specialized functionalities.
V
Vidyard
Vidyard is often favored by sales teams due to its strong focus on detailed analytics, lead generation features, and deep CRM integrations. It provides insights into viewer engagement that can be critical for sales outreach and follow-up strategies, making it more tailored for revenue-focused applications than Loom's broader communication focus.
S
Snagit
Snagit is renowned for its dual prowess in both screenshots and screen recordings, complemented by a powerful suite of annotation tools. While it records video, its strength lies in quickly capturing and marking up static or dynamic content for documentation and quick explanations, rather than comprehensive video messaging.
C
Camtasia
Camtasia stands out as a comprehensive video editing suite, designed for users who require professional-grade video creation beyond simple screen recording. It offers extensive post-production capabilities for tutorials, training videos, and marketing content, providing a level of control and polish that goes far beyond Loom's basic editing features.
D
Descript
Descript revolutionizes video editing with its unique transcript-based approach, allowing users to edit video content by simply editing the automatically generated text transcript. This innovative method makes video and audio editing as intuitive as editing a document, offering a powerful alternative for content creators focused on narrative and script-driven video production.
Pricing
Freemium with tiered subscriptions
Loom operates on a freemium model, offering a 'Starter' plan with limits (25 videos, 5-minute max per video). Paid tiers like 'Business' and 'Business + AI' provide unlimited recording, advanced features, and AI capabilities, priced per user monthly or annually. An 'Enterprise' plan offers custom solutions for larger organizations, and a discounted 'Education' plan is available for verified users. Pricing adjustments were communicated for 2024 and 2025.
Pros
- ✓Facilitates efficient asynchronous communication, reducing the need for live meetings.
- ✓Offers instant video sharing via cloud storage, eliminating upload and rendering wait times.
- ✓Available across multiple platforms: Chrome extension, Windows, macOS, iOS, and Android.
- ✓Includes powerful AI features for summaries, chapters, tasks, and multilingual transcriptions.
- ✓Provides robust collaboration tools like time-based comments, emoji reactions, and CTAs.
- ✓Offers comprehensive privacy controls, including password protection for videos.
- ✓Seamlessly integrates with popular workplace tools like Google Workspace, Slack, and Atlassian products.
Cons
- ✗The free Starter plan has significant limitations (25 videos, 5-minute cap per video).
- ✗Desktop application is not currently supported on Linux or Chrome OS.
- ✗Existing customers may face price increases as early as November 30, 2025, due to pricing adjustments.
- ✗Requires a fast internet connection and HD hardware for optimal recording quality (1080p/4K).
- ✗Advanced AI features and unlimited recording are locked behind higher-priced subscription tiers.
Community & Ecosystem
Loom boasts a broad and active user base spanning diverse companies and industries, deeply integrating into existing professional workflows. As an Atlassian app, it offers native integrations with Atlassian products like Confluence and Jira, enabling users to seamlessly embed Looms and automate tasks such as converting videos into bug reports. Its extensive integration with Google Workspace facilitates easy embedding into Google Docs and Chat, while compatibility with communication platforms like Slack and Gmail ensures effortless sharing. The vibrant Loom community regularly shares innovative ways they leverage the platform to enhance efficiency and save valuable time, fostering a collaborative environment for best practices.
Video Tutorials
Getting Started with Loom
Mike McDonnell | Glide Marketing486 views
More Tutorials
How to Use Loom - Free Screen Recorder with AI
Howfinity • 205.5K views
How To Use Loom | Free Screen Recording Software for Training & Education
Stewart Gauld • 119.9K views
How To Play Loom on MAC? Quick Tutorial + Gameplay
MBT • 62 views
Frequently Asked Questions about Loom
The free Starter plan for Loom allows users to record up to 25 videos per person. Each individual video is capped at a maximum length of 5 minutes, making it suitable for short, concise messages.
Our Verdict
4.6/5
Loom stands out as an exceptional tool for asynchronous workplace communication, significantly boosting efficiency by reducing reliance on live meetings and extensive text. Its ease of use, instant sharing capabilities, and multi-platform availability make it highly accessible. With robust AI features and seamless integrations, Loom is a powerful solution for modern teams, though its free plan limitations and lack of Linux support might be drawbacks for some.
Best for:Teams needing to reduce live meeting frequency and improve asynchronous communication.Sales, marketing, support, and product teams requiring quick, visual explanations.Organizations leveraging Atlassian products and Google Workspace for integrated workflows.
About the Author
Productivity & Workflow Analyst
Productivity ApplicationsNote-Taking & Knowledge ManagementTask & Project Management
8+ years in operations management · PMP certified
Related Technologies & Concepts
LoomAtlassianJiraConfluenceGoogle WorkspaceSlackAI FeaturesStarter PlanBusiness PlanmacOS
Loom (Main Product), Atlassian (Parent Company/Integrator), Jira (Integration Target), Confluence (Integration Target), Google Workspace (Integration Target), Slack (Integration Target), AI Features (Core Offering), Starter Plan (Free Offering), Business Plan (Paid Offering), macOS (Supported Platform)
Related Topics
Asynchronous Communication
Loom's primary function is to facilitate communication that doesn't require real-time presence, allowing teams to share information and collaborate efficiently across different time zones and schedules.
Workplace Integrations
Loom offers deep integrations with popular tools like Atlassian products (Jira, Confluence), Google Workspace, and Slack, streamlining workflows and embedding video communication directly into existing productivity ecosystems.
AI-Powered Productivity
The platform leverages artificial intelligence to enhance video content with automatic summaries, chapters, tasks, and multilingual transcriptions, significantly boosting efficiency in content creation and consumption.
Screen Recording Software
At its core, Loom provides robust screen, camera, and microphone recording capabilities, enabling users to create visual explanations, tutorials, and messages with ease.
Sources & References
Fact-CheckedLast verified: Feb 15, 2026
Key Verified Facts
- Loom is a video messaging tool designed for asynchronous workplace communication.[loom-about]
- Loom is available as a Chrome extension, desktop application for Windows and macOS, and mobile apps for iOS and Android.[loom-features]
- The Starter (Free) plan includes a limit of 25 videos per person, with each video capped at 5 minutes in length.[loom-pricing]
- Loom AI can generate video summaries, chapters, and tasks, and offers AI-powered transcription services and closed captions in over 50 languages.[loom-features-ai]
- Loom seamlessly integrates with popular workplace tools like Google Workspace, Slack, Jira, Confluence, and Gmail.[loom-integrations]
- 1What is Loom?
Accessed Feb 15, 2026
- 2Loom Features
Accessed Feb 15, 2026
- 3Loom Pricing Plans
Accessed Feb 15, 2026
- 4Loom System Requirements
Accessed Feb 15, 2026
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